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BOX MOXIE CURATED FASHION
Solution
Shopping can be painful, especially for clothes. And wading through endless racks and shelves in retail stores to find things that are "just my style" isn't exactly fun. My approach was to develop an online fashion consultant, or personal shopper. After answering questions to define your style and preferences, you'd receive a monthly mystery box containing fashion items curated just for you. The flat fee subscription model takes the risk out of buying clothes without trying them on, and the monthly mystery box brings the excitement of discovery right to your front door. The logo identity is upscale and youthful, and it mirrors a fashion trend of having a "wow" piece among more subtle elements. Like having a brightly colored scarf accenting the more toned down items of a professional outfit. Today there are many companies offering this exact service, so this project was way ahead of its time.
Challenge
Research emerging shopper markets to identify a new e-commerce business opportunity that's both innovative and reasonably scalable. Then develop a marketing plan and basic brand identity to support it. Think pie-in-the-sky and don't let existing technology barriers suppress a great idea.
Skills
User Journey Maps
Business Analysis
Concept Development
UX / UI Design
Persona Development
Insight & Strategy
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