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MODERN EVENT PLANNING
Solution
The owner must "wear different hats" in order to successfully manage different events happening and industries served. But the event-goers also put on their different "hats", or personas, for the particular event itself. So my approach was to integrate a simple human figure into the letterforms, literally wearing different hats. And by using an elegant color scheme, each business pillar is unique, yet treated as part of a larger brand family. This ended up being one of my favorite client projects due to its whimsical nature and bold design execution.
Challenge
An entrepreneurial start-up venture, focused on event planning, needs an identity that treats organization pillars in a separate, yet cohesive, manner. With a name like "Modern", it should be sleek, simple, and flexible enough for a wide variety of clientele.
Skills
Typography
Insight & Strategy
Creative Execution
Print Production
Concept Development
Digital Illustration
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