Solution

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As a category line extension, this package needed to bridge the identity gap with consumers and establish Kellogg's as an innovative market leader. By naming the product "Kellogg's Plus", this achieved both those tasks, as well as directing consumers how to use the product. Between the name, color coding, visual hierarchy, and form factor, lots of thought went into every detail of this product concept. To add appetite appeal and brand transparency, a die-cut window shaped in the form of an exclamation point, was included. Kellogg's Plus transforms any out-of-the-box cereal into an out-of-this-world eating experience.

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