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KELLOGG'S PLUS!
Solution
As a category line extension, this package needed to bridge the identity gap with consumers and establish Kellogg's as an innovative market leader. By naming the product "Kellogg's Plus", this achieved both those tasks, as well as directing consumers how to use the product. Between the name, color coding, visual hierarchy, and form factor, lots of thought went into every detail of this product concept. To add appetite appeal and brand transparency, a die-cut window shaped in the form of an exclamation point, was included. Kellogg's Plus transforms any out-of-the-box cereal into an out-of-this-world eating experience.
Challenge
The need for category innovation paired with current consumer insights brings an opportunity to create a whole new product line. Cereal add-ins ranging from heart healthy to sweet treats will be the next breakfast trend. Develop product packaging that's versatile, approachable, and heavily branded.
Skills
Photo Retouching
Insight & Strategy
Creative Execution
Concept Development
Package Design
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