Solution

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Given the opportunity to advance the brand without tight constraints, I wanted to push the boundaries of possibility. My approach was to delight the senses on a deeper level by featuring a mouth-watering photo of the flavor profile. This goes way beyond showing the standard waffle image, to instead elicit a more palpable and upscale experience in the shoppers mind. Pairing the deep black with the bold fruit colors. Opting for a gold foil stamp finish to the delicate typography and accent elements. Illustrating a simple waffle-patterned gold foil seal to enclose each box. Every aspect of this premium packaging concept was carefully crafted. Although this was not the final produced design, it certainly helped my client break through their own expectation barriers, and led them towards a very successful product launch that they were extremely proud of.

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