Solution

​

Anyone who compares Target to other retailers knows the difference. Target cares about clean design aesthetic, and works diligently to infuse their brand look into every single piece of communication. My approach was to follow their lead and bring the Special K brand along for the ride. By integrating the iconic logo, it both simplified the visual and made it 100% ownable. A short, clever tagline helped communicate the brands as well as the attitude we wanted to tap into. If you work hard to get in better shape, you can reward yourself with a healthy treat—and Target has them both in stock. Although this was not the final produced campaign, it drove the client towards embracing the power of success through simplicity.​

​