Solution

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After brainstorming sessions, we concluded that people not only love their shoes, they also love love itself. That feeling of passion, whether new or old, can have the power to embolden even the weakest spirit into taking action. My approach was to embody that emotion on a without even showing a single face. Pictures are truly worth a thousand words, and can often tell a complex story when done right. By using imagery that spoke to a range of relatable human relationships we elevated the Kiwi brand to an emotional platform. From a first kiss, or flirting with a coworker, or finally marrying the girl of your dreams—these types of situations have a life-long impact. But Kiwi can be the ultimate wingman by bringing out your best and making your moments (and your shoes) shine bright.

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Challenge

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The Kiwi brand has been around for a very long time, and it holds a large market share. But the brand needs a boost with younger demographics. Help attract new customers by creating a campaign that's simple, playful, and tells a relatable story.

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