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AISLE REINVENTIONS
Solution
Using human interaction patterns, information hierarchy, and visual communication techniques, these retail reinvention concepts target certain shopper personas. They range from small featured bump-outs to full-scale aisle overhauls, but they all succeed in their core objectives. Custom finish materials, specialized lighting, and even touchscreen displays add a new level to shopping. And whether trying to inspire with new product usage, inform and educate within a complex category, or completely reimagine the physical aisle—these concepts offer discovery and satisfaction to a otherwise bland experience.
Challenge
Shopping can often be frustrating, confusing, and wholly uninspiring. Reimagine the standard shelves and aisles of today, and look towards the future. Create shopping experiences that are educational, inspirational, and flexible.
Skills
Creative Execution
Education & Wayfinding
Information Architecture
Materials Design
Concept Development
Environmental Design
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