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PRODUCT SAMPLING
Solution
After analyzing shopper insights, considering human interaction patterns, and filtering through brand equity, I created these various concepts that either simplify or enhance the sampling experience. From having an unmanned restockable shelf unit, to making dress-up kits for the standard food sampling cart, to creating a custom event booth—these displays elevate the experience for the shopper while adding intangible value to both the brand and retailer.
Challenge
Sometimes the most difficult part of launching a new product is getting people to try it. What types of tools can be created or improved upon in order to make it more interesting, inexpensive, or immersive for people to try great new products hitting the market?
Skills
Environmental Design
Print Production
Insight & Strategy
Concept Development
Digital Illustration
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