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GOOD NIGHT SNACK
Solution
In order to bring the night time aspect to life, we used special lighting and reactive phosphorescent ink to transform both the product packaging and retail displays into a unique shopper promotion. Not only are they eye-catching in store, but those snacking adults can now easily find their favorite flavor in the pantry at home. This pilot execution won several design awards for myself and my agency in 2014, in both the Print Advertising Design and 3-Dimensional Design categories of the Art Directors Club of Denver annual call for entries.
Challenge
New statistics reveal that after the kids are put to bed, the adults have been snacking on cereal as an easy night time snack. Create a custom package design and corresponding retail display to grab attention and support the National brand promotion.
Skills
Creative Execution
Print Production
Package Design
Concept Development
Environmental Design
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