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P&G EXPERIMENTAL DISPLAYS
Solution
Concepts were built around existing promotional consumer platforms, hosting a wide variety of household products within each one. By introducing multi-sensory elements like lighting, sound, interactivity, and multimedia, these displays pushed the limits of current industry standards and client expectations. Immersing the shopper in product trial and education, the opportunities for upselling and incremental product sales grew significantly.
Challenge
Retail is a fast-paced and sometimes reactionary competitive landscape. Product displays are crucial territory for any brand, but most end up being lackluster and made of cardboard. Educate the shopper of today with the display of tomorrow while improving the tedious experience of shopping at retail.
Skills
Environmental Design
Interactive Design
Video Storyboarding
Concept Development
Creative Execution
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