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FREIGHTLINER SALES TOOL

Solution

Selling anything can be tough, but high-ticket items like semi trucks can be especially difficult. Understanding specs and options so in-depth that you can speak to potential customers with confidence can make or break your sale. The FST companion app is so robust, it not only lets you explore options and build your own truck—it lets you save and send documents and presentations right to your customer. By building on top of previous iterations, we added new features and functions that increased the user base as well as dramatically improved their overall experience. Compare competitor trucks side-by-side, add your company logo to a custom-built cab, and calculate fuel savings from a premium engine. Clean design, consistent interface, and constant iteration make this app irreplaceable to every Freightliner sales team across the nation.

Challenge

Working in sales can be especially stressful and fast-paced, with high expectations and endless training. Create a digital app that not only acts as an engaging customer experience, but doubles as a training tool for newbies and seasoned sales reps alike. Make it educational, experiential, and extremely useful.

Skills

User Journey Maps
Information Architecture
Digital Illustration
Photo Retouching
UX / UI Design
Interactive Design
Prototype Testing
Stakeholder Interviews
Persona Development
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